Cathline Marshall is an accomplished creative professional and entrepreneur with extensive experience in UX strategy, management, mixed-method research, design, and teaching.

  • Instrumental in building human-centered experiences for products and services.

  • Experience designing full B2C and B2B, eCommerce environments, SaaS and PaaS interfaces, informational websites, travel backend systems, mobile apps, and omnichannel experiences.

  • Demonstrated success in establishing UX departments and leading UX teams in practicing lean UX and Design Thinking.

  • Well-versed in conducting mixed-method research, including surveys, stakeholder and user interviews, task analysis, heuristic and design reviews, diary studies, ethnographic studies, A/B testing, preference testing, prototype testing, card sorting, persona building, benchmark testing, journey mapping and accessibility evaluation.

  • Highly collaborative and proven in leading teams in Tokyo, Paris, and New York in delivering delightful technology-based solutions.

  • Warm and nurturing mentor of high-performance teams

  • Respected instructor of hundreds of students at Pace University, New York University and Human Factors International

Skills

  • User Interviews

  • Synthesizing Research

  • Competitor Analysis

  • Personas

  • Journey Mapping/User Flows

  • Information Architecture

  • Navigation

  • Content Inventories

  • Typography

  • Color

  • Style Guides

  • Wireframing

  • Visual Design

  • User Interface Design

  • Responsive Design

  • Omnichannel Design

  • Design Thinking

  • User Testing

  • UX/UI Resource Management

  • HTML CSS

  • Strategic Planning and Execution

  • Social Media Management

  • Training and Development

  • Global Project Management

  • Onshore and Offshore Leadership

  • Curriculum Development in UX/UI BestPractices

Software

  • Adobe Creative Suite

  • Sketch

  • InVision

  • Figma

  • MarvelApp

  • UserZoom

  • Usability Hub

  • Optimal Workshop

  • UserTesting.com

  • UserInterviews.com

  • Alchmer (Survey Gizmo)

  • Qualtrics

  • Miro & Mural

  • Jira

  • Confluence

  • Sharepoint

  • MailChimp

  • Microsoft Office

Certificates

  • Enterprise Design Thinking Practitioner (IBM)

  • Internet Technology for Ecommerce (Pace University)

  • Accessibility Yellow Belt (Deque University Web Accessibility Specialist Curriculum)

  • Certified Usability Analyst (Human Factors International)

  • Certified Scrum Master (Scrum Alliance)

  • Mobile User Experience (UX) Design Certificate (Interaction Design Foundation (IxDF))

  • UX Management Certificate (Interaction Design Foundation (IxDF))

  • Information Visualization - Dashboard Design (Interaction Design Foundation (IxDF))

  • Practical Product Management (Pragmatic Marketing)

Companies I have worked with