Beladora
Overview
Beladora is a privately owned trusted online source for authentic designer and estate jewelry based in Beverly Hills, California.
Key Goal & Timeline
Beladora’s website needed a user-centered approach to their website in order to position itself more competitively, increase profits and reflect current design standards.
4 months
Responsibilities
Stakeholder Interviews
User Research
Personas
Journey Mapping
Task Flows
Information Architecture
Wireframing
Prototyping
User Testing
Visual Design
Process
Stakeholder interviews
User research
Created personas
Mapped user journey
Created task flows
Created information architecture
Created wireframes
Created prototype
User testing
Visual design
SEO
UX Methods Used
Stakeholder interviews
User interviews
User journey
Task flows
Personas
Information architecture
Wireframing
Prototyping
Visual design
Outcome
The site was launched and is currently doing over 70k page views a month. Sales have increased by 50%.
Information Architecture
Wireframes
The wireframes are for all pages and represent the content on each screen.
These were also used to create a low fidelity prototype.
Navigation
I created a filter using a tree menu that remained open when selected so users could select accordingly.
Visual Design - Bringing it to life
The design was created using a mood board that had been client-approved.
I did not add an accent color as I felt it would take away from the beauty of the jewels.
Links had a line on rollover rather than an accent color.
The site is responsive and uses a hamburger menu.
