My ZipCare
Overview (Medical)
MyZipCare was a telemedicine startup that connected online doctors with patients without them having to step foot into an office or hospital.
Key Goal & Timeline
Create a digital platform that would connect doctors and patients.
2 months
Responsibilities
Stakeholder Interviews
User Interviews
Persona Creation
Journey Map
Task Flows
Information Architecture
Wireframes
Prototype
User Testing
Visual Design
Marketing
Social Media
Process
Stakeholder Interviews
User research with doctors, patients, and employers
Created user personas
Created journey maps
Created task flows
Mapped information architecture
Created wireframes
Created prototype
User testing
Designed webpages
Designed icons
Started social media campaign
SEO prep
UX Methods Used
Stakeholder Interviews
User research
Personas
Journey mapping
Task flows
Information architecture
Wireframing
Prototyping
User testing
Visual design
Outcome
MyZipCare was a startup run by two partners who in the end, could not agree, and sadly, the project never launched.
Information Architecture
The information architecture was relatively shallow.
Wireframes
Mapping out key user flows early ensures that what is eventually designed can actually be built.
Wireframes
The user flow required 52 pages (not all shown here) of detailed wireframes that were used for the prototype and eventual design.
The top row of wireframes reflects what the doctor sees when conducting an examination.
The bottom row summarizes post exam results.
Visual Design - Bringing it to life
The site was designed around the three main characters of the target audience.
Enroll doctors; enroll patients; enroll employers to offer to their employees.
